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So we simply must continue to focus on developing the core title.
So we must continue to focus on developing the core title.
But in recent years, the Times Company has been divesting itself of assets to focus on developing its core title, The New York Times.
This is the most recent core title in the series, one of the first produced without the steer of originator Hironobu Sakaguchi, who left the company under a black cloud worth $120m of lost money at the box office following his movie flop, Final Fantasy: The Spirits Within.
It provides core title insurance and escrow and other title related services including collection and trust activities, trustee's sales guarantees, recordings and reconveyances, and home warranty insurance.
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The emphasis was firmly on core titles rather than the sports, party and kid-friendly games that defined the Kinect launch line-up.
"They have given me an absolute commitment that they are going to substantially invest in their core titles," Mr. Brewster said yesterday.
However, as Microsoft's keynote demonstrated, Kinect isn't being shoe-horned into core titles just for the sake of it.
When Microsoft announced last year that Kinect would be used in core titles on the Xbox 360, core gamers wailed that the hands-free interface would wreck some of their favourite franchises.
"The strategy at News International over the past 18 months has been to streamline our operations and focus investment on our core titles," said James Murdoch, the chairman and chief executive, News Corporation Europe and Asia.
The robust performance of the group's core titles is seen as one of the most impressive achievements of Arnaud de Puyfontaine, the chief executive of Hearst Magazines UK since 2009.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com