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A startup's brand strategy and messaging should tailor to the core psychological needs, desires and behaviors of any given audience.
Following self-determination theory, jobs must be designed so that they meet the core psychological needs of competence, relatedness, and autonomy.
The overall pattern of results indicates that mentoring relationships may help students succeed in online classes by meeting core psychological needs.
They increase life satisfaction more than work by satisfying core psychological needs, such as autonomy.
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Young extended the term to include early maladaptive schemas (EMS) which can be regarded as distilled knowledge from unmet or frustrated emotional needs (synonym: core needs, psychological needs) early in life.
Throughout my research career I've found that understanding psychological needs is the core of behavior change and engagement across all domains.
They are partly based on the self-determination theory of Deci and Ryan (1985) and refer to basic psychological needs at the core of any emotional experience.
One of my favorite pieces of complexity comes from a U.K. consulting firm that claims a brand has nine positioning elements in a customer's mind: functional needs, objective effects, functional roles, attributes, core evaluators, psychological drives, psychological roles, subjective character and psychological needs.
But there was, he thought, a core psychological component as well: "I searched out something that I needed to do.
–How important are psychological needs compared with physical needs?
But government does nothing to protect children's psychological needs.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com