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The White House says none of this undercuts Mr. Bush's core message that over the long term America needs new energy supplies and electricity transmission capability.
How can his analysis of Occupy Wall Street carry any credibility when Mr. Brisbane appears willfully blind (and deaf) to the most central core message that demonstrators have raised?
This damning conclusion comes quite early in the book; you might imagine there's not much to add to a core message that says there are no hard-and-fast rules, and you can't trust what's being written about supposedly "star" companies (or ones which are losing way).
What gets lost is the core message that, as Siqi Chen of Serious Business puts it, viral messaging tactics are just a force multiplier on the inherent viralness of your product.
The core message that emerged from the session is that the United States and Europe view the issue quite differently, and dual-career couples need to be aware of those differences if they are to navigate the opportunities and pitfalls of whatever national context applies.
Financially speaking, the core message that Shawn delivers to audiences is that anyone can create and experience a wealth shift.
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Behind the "porn" grenades, these are the core messages that can be teased out.
Lots of Black Humor genres, no matter how gruesome they may be, have philosophical core messages that may intrigue you and makes you think and reflect for awhile.
Crosby quickly crafted the two core messages that every candidate has to repeat like the Lord's Prayer.
He has crafted two core messages that Tories – from the prime minister to the most humble first-time parliamentary candidate – are being told to repeat ad nauseam.
The email reiterates Microsoft's core messaging that the Internet is fine, but it needs a little desktop software to really make it hum: "the key to delivering value today and in the future lies in combining the best aspects of software running on PCs, servers, and devices with the best aspects of services running on the Web-an approach we call "software plus services".".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com