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Do your core customers value your inventiveness or your reliability?
Although the pharmaceutical industry is redefining its operating model, it needs to design values for core customer segments: customers, employees, and shareholders.
One of the reasons Plum has become the fastest-growing baby food brand in America is because our core customers share the values we wear on our sleeve.
"The biggest mistake luxury brands make is in not sticking with their core value system and core customer, says Suzanne Hader, principal at 400twin, a New York-based consulting company that focuses on luxury goods.
The core customer's activity creates a side-effect that can be harnessed to create value for another set of customers that are willing to pay.
We designed fit around our core customer.
Its core customer base is military officers.
But cabbies remain their core customer base.
"We believe when we come out of this, we will be stronger because we maintained our core customers and, through providing value, will bring on new customers".
The core idea is to maximize customer value while minimizing waste.
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com