Sentence examples for core brands are from inspiring English sources

"Core brands are steady, stable things," she said.

But Pepsico, whose core brands are Walkers, Quaker, Tropicana and Pepsi, will be signing up.

Their four core brands are all stylistically different, with names that sound more like perfumes than single malts.

"The focus we have on our four core brands is paying off for us.

General Motors, which said sales of its core brands were up 13%, released solid preliminary third-quarter earnings Wednesday afternoon and filed the terms of its IPO with the SEC.

So what happens when you under-invest behind your core brands is you loose market share, you lose brand equity…Low and behold, the companies realize what a mistake this has been, and they have to accelerate spending in order to regain your interest, which obviously pressures margins.

Brand extensions, or when a company rolls out a new product that's still connected to their core brand, are a mainstay of the food product industry.

"The core brand is Martha Stewart, the brand.

At its core, branding is about rigorously controlled one-way messages, sent out in their glossiest form, then sealed off from those who would turn corporate monologue into social dialogue.

"Do I need that?" On the other hand, his retail and branding expert reminds him that his "core brand" is as an athlete and needs to remain authentic if they are to persuade the public into shelling out for anything else associated with him (I paraphrase, but only because it is so hard to transcribe liquid shite pouring out of someone's mouth).

"The prescription glasses business of which glasses Direct is the core brand is the fastest growing in the group — growing roughly 50percentnt a year and benefiting from a £2 million pound TV campaign," he adds.