Exact(60)
"Core brands are steady, stable things," she said.
Both core brands, Durex and Scholl have performed well.
Many have decided to focus on their core brands.
He said, however, that most of the company's core brands experienced increases.
The remaining core brands will be Chevrolet, Cadillac, GMC and Buick.
Take G.M. It is shrinking down to its four core brands.
But Pepsico, whose core brands are Walkers, Quaker, Tropicana and Pepsi, will be signing up.
"If you focus on your core brands, the rest of the portfolio will benefit".
"We have cut costs without damaging our core brands and products.
"The focus we have on our four core brands is paying off for us.
Unilever said its 400 core brands grew 4.9percentt in the fourth quarter and 3.8percentt in all of 2000.
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