As Sarah Versprille and Daniel Hindman turned their attention to the follow up to last year's Moon Tides, the duo's core ambition was to avoid the patterns of every indie dream-pop record out at the moment.
He believes the sector should be at the core of the Tory ambition to deliver 275,000 affordable housing units in the next five years.
Beyond those core markets there's an ambition to do more globally.
After all, what's at the core of every song, but the ambition to be heard?
The leadership tried to steady the party, and reach out to traditionalists who fear that Cameron has abandoned core ambitions of cutting taxes, by letting it be known that they would unveil plans to repeal a proposed rise in national insurance contributions.
He wrote about what interested him, and he penetrated to his subject's core, without any of that common philosophical ambition to make all of his sundry interests fit together in a single system.
In 2004 Rijkman Groenink, the chief executive, announced a "mid-market strategy", relying on the bank's core strengths and regions, and abandoning its ambition to be at the top of the global pile.
But its core ambitions are liberal and plural: peace, disarmament, internationalism, a consistent opposition to the demonisation of British Muslims, and the defence of human rights, abroad and here.
Mobile is a relatively new market for Konami, albeit an area they've been steadily growing (they're not going into this blindly), and it'll be interesting to see how they fare if the company's core ambitions lie there.
If convincing workers to take part in protests still represents an uphill battle, the central, core ambitions of the protests – raising the minimum wage and tangibly addressing inequality – are bringing a variety of sympathetic community members and organizations together.
