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Product descriptions are a minefield for copywriting mistakes, and even experienced copywriters are often unable to prevent this one from happening.
The good agencies and the good copywriters are still writing beautiful and engaging long copy.
Thompson copywriters are creating radio commercials to accompany the print ads.
Agencies need to invest to develop talent, especially as good copywriters are outnumbered by those who can't write well.
As marketers remake campaigns to address the recession, advertising copywriters are liberally peppering prose with financial words and phrases, particularly "stimulus" and "stimulus package".
Those ads like "Flatline" are "part of a trend where the newest generation of creative directors and copywriters are showing their sensibilities," Mr. Marconi said.
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In a conversation with The Los Angeles Times, Ms. Maas argued that female copywriters were far more populous in advertising agencies in the 1960s than "Mad Men" suggests.
Apologies to all the music sharing aficionados out there — it seems like Best Buy's copywriters weren't privy to any new information.
"You're a copywriter, aren't you?" it accuses Tatarsky.
Helen Klein Ross, a former advertising copywriter, is working on a novel set in the ad industry.
Sometimes a courier delivers the DVD and then picks it up as soon as the copywriter is done watching.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com