From huge issues, such as the atmosphere around the loss of a major client, to trivial incidents, such as spats between art directors and copywriters, creative contempt for account people – and for everything to do with McCann Erickson – or petty jealousies in creative reviews: everything is spot on.
Instead it may be copywriters, scientists and designers who feel the chill of competition from the East.History suggests consumers will adapt fast.
Certainly any local edge that big Japanese agencies might once have been able to claim has gone: the western agencies in Japan all employ Japanese copywriters who are just as good at churning out the surreal ads that Japanese consumers like.Another impending nightmare for Dentsu is "client conflict".
Artists and copywriters now slog for months unpaid.
But he is considered by some to be better at re-engineering operations than managing ponytailed copywriters.
And as they've followed the artists and advertising copywriters into trendy neighbourhoods, they've pushed up rents and house prices so that the creative people can't move there anymore.
David Abbott, founder of the advertising agency Abbott Mead Vickers (AMV), was widely considered one of Britain's finest copywriters, renowned for his integrity and serenity in a business famed for the immorality depicted in Mad Men.
Giving advice to would-be copywriters once, he said: "Use your life to animate your copy.
A new beat sensibility is in the air – one of the Sterling Cooper copywriters has also grown a beard and started smoking a pipe.
Another advertising great, Sir Frank Lowe, told The Independent: "In the 1970s and '80s, in my view there were three great print copywriters – David, Tony Brignull and John Salmon.
The site was created by Chris Baker and William Spencer, two advertising copywriters from the US, their first target comedian Larry David (to whom they have no connection), and their aim is to encourage him to join the social networking site.
