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We anticipated applying the learnings from the hard copy testing to the subsequent on-screen testing.
Brandt says neuromarketing technologies account for about 4percentt of the copy testing market but are growing quickly.
Copy testing of the commercial has "revealed that the key consumer benefit of fuel economy" — 37 miles per gallon in highway driving — "is clearly communicated," he adds.
That business, known as copy testing, is worth about $750 million a year globally and is part of a larger global market for ad effectiveness research estimated at $2.5 billion, says David Brandt, executive vice president for advertising effectiveness strategy at Nielsen.
In total, 20 Facebook video ads were tested using a trademarked copy testing methodology.
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As the number of copies tested decrease, the numbers of no-calls and call errors increase.
Although 100% material was not available, the estimated number of copies tested was at least 897, which should be enough for a substantial cross-reaction to show up during the PCR analysis.
Test takers are also prohibited from bringing paper with them to the test so that they cannot copy test questions during the administration of the test.
In this "copy test," direct evidence of copying is not a requirement.
This technique addresses the issue of whether one's developers had access to the competitor's API in the "copy test".
For the figure copy test the McNemar test was used.
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CEO of Professional Science Editing for Scientists @ prosciediting.com