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According to the company, newsstand revenues -- the single copy price rose to $3.99 from $3.50 -- have increased 18.5percentt.
They will also be willing to pay a higher single copy price.
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The per-copy price won't help either.
The per-copy price is much higher than it would be with a traditional printing process, and there is still the problem of getting people to buy it.
The changes come after the magazine decreased its frequency to 10 times a year from 12, so the per-copy price is even higher.
USA Today, the Gannett Company paper that is the country's largest newspaper by circulation, will raise its single-copy price to 75 cents on Sept. 7, the publisher, Craig A. Moon, said yesterday.
The decline, a spokeswoman said, reflects a single-copy price increase, to 50 cents from 25, and the abandonment of other discounts that had been part of its costly pursuit of readers around the fringe of its circulation area.
New York Newsday, whose circulation has surged since a strike against The Daily News began two months ago, announced yesterday that its single-copy price would be increased to 35 cents, from 25 cents, beginning today.
In addition to being part of a trend, there may be another reason Delish is in demand: it is free to any Walmart shopper who buys one of six Hearst magazines — Country Living; Good Housekeeping Housee Beautiful; O, the Oprah Magazine; Redbook; or Woman's Day — at the regular single-copy price.
But newspapers must also disaggregate their "total paid circulation" figure to reflect how many copies were sold above the existing paid-circulation floor, or 50percentt of the established price, and how many were sold at between 25 and 50percentt of the established subscription or single-copy price.
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