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Although Eco's works sold millions of copies, he was not one to pander to popular tastes.
Judging from the album's commercial impact – it debuted at No 1 on the Billboard chart with first-week sales of 612,000 copies – he was right.
(Lee's father, Amasa Coleman Lee, offered to reimburse the store for the many copies he was sure they would never succeed in selling. The global sales figure for To Kill a Mockingbird is now 40m, and counting).
It was rushed into print but sadly the author's death last weekend meant that although he saw finished copies, he wasn't around to see it hit the shops.
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The 2,500 copies he is giving away in Rio are printed in a magazine format.
For his first run, Jenkins could only afford to print 600 copies; he's now sold more than 33,000, and portions of the handbook have been translated into Spanish, Norweigan, Korean, Hebrew, Mongolian and Chinese.
Since then, along with his 50 or so jazz albums, which have sold around 7 million copies, he's recorded nine classical albums that range across the canon; his 1997 oratorio, "Blood on the Fields," won the Pulitzer Prize.
Like Jerry Lewis, whose haircut he copied, he was too much on television, pontificating or falling down laughing.
He found that an occasional good-humoured retort to advertising copy he was reading would entertain and still sell the product.
When he was recently given the family copy, he was disappointed by the engravings, but gave up an attempt to recapture his early attitudes toward the book, and went ahead and reread it.
And while he would occasionally give friends a copy, he was too busy developing apps for other companies (through his Sierra Space Agency) to do anything more.
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