Xerox yesterday announced new business copier products, expanded sales channels and a change in strategy in favor of cutting prices to regain the market share it lost in recent years as it was fighting to avoid bankruptcy proceedings.
[World Business, Section W.] In Strategy Shift, Xerox Cuts Prices Xerox announced new business copier products, expanded sales channels and a change in strategy in favor of cutting prices to regain market share lost in recent years while fighting to avoid bankruptcy proceedings.
In addition to HD televisions and laptop computers, the company builds DVD players, digital video recorders (DVRs), printers, copiers, lighting products, medical imaging equipment, surveillance systems, and liquid crystal display (LCD) devices.
Indeed, if "the take-away here is the shock value but not the copier's product points, people may not be motivated to change copiers," he said of the Toshiba spot, or even be able to recall whose ad it was.
"I get tired of hearing that we're just a bunch of engineers fumbling around," says HP Chief Executive Lewis Platt, pointing proudly to HP's brilliant successes in selling copiers as consumer products.
Telecommunications equipment, medical devices and office products like copiers can all be rendered useless long before they wear out.
It follows a merger in 2003 of two rivals that created Konica Minolta Holdings, which has been focusing on medical systems, copiers and other electronics products after selling its digital camera business to Sony this year.
While Canon 's camera business has improved, it still suffers from weak demand for its office products like copiers and printers.
[Page A1.] Profits at Xerox More Than Double Shares of Xerox jumped 3.7percentt after the company reported that second-quarter profit more than doubled on lower costs and higher sales of wider-margin products like color copiers and printers.
The fear was that if "to xerox something" became another way of saying, "to photocopy something," the term would end up defining not what Xerox is (a company that makes a distinctive brand of copiers), but what Xerox's products do (make photocopies).
Smith Corona now sells seven electronic-typewriter models and other products including wireless phone, copier and fax equipment.
