But, it could also be "cool" money moving the market.
He's a weathered sage addressing his young son, then he's a guy with no finer point to make than "Success is cool / Money is fine / But you're special".
"Bring it down, boys," she said to her band, and then straddled the microphone stand and tore through her numbers, like "Normal Girl," "Cool" and "Money Machine," a song she dedicated to her publishers.
Disagree with his "Cooling hot money" column on p. 32?
His latest effort, TOP Posters, is a line of super-straightforward wall posters that pair excessively ordinary statements like "Food: Yes!" "Water is cool!" and "Money: It Can Be Yours," with stock photos worthy of the DISImages library.
I don't know whether it's cooler to pay money for a real-life hooker or to save dough for a Tenga, bone it, and then clean it up like a fat loser suffering from baby-dickism.
But it might be just another example of the cool kids taking money from their admirers because while Noah Kerner and Gene Pressman know cool when they see it, they're not so good at teaching people how to capture it.
"There's something cool about the money," Kristopher said.
"It's almost not cool to have money here," claims Adam Switalski of Montanans for Quiet Winter Recreation, an advocacy group.
A district cooling plant saves money by chilling water at night when electricity is cheaper, storing the water in tanks.
