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Fashion designers are better known for their efforts to make their customers feel figuratively cool instead of literally so, but rumor has it that they are people, too.
So, in a new attempt to be cool instead of sappy, Cover Girl is reinforcing its "look good, be good" message with music fresh off the CD burner.
(The two are both Texans; Dempsey comes from the small town of Nacogdoches. "He keeps inviting me to go to Nacogdoches to go fishing," Holden jokes. "I'm like, 'Let's go fishing somewhere cool instead.'") I ask if playing at Europe's top level is a goal of his too.
At the same time, this is a step toward Siri APIs, which will actually be cool, instead of just pretending to be cool.
Windows 8.1 was designed to support 3D printing in an almost gimmick that's cool instead of moonshotty, due to the falling price of consumer-grade 3D printers, such as what MakerBot produces.
This way, the fruit stays fresh and cool instead of a soggy mess by lunch.
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This allows them to offer, say, a yacht-appropriate, custom-fitted bottle cooler instead of a branded beer glass.
Penglai and eSolar are leaning toward air cooling instead of water cooling, at the price of cutting the efficiency of their plant.
Orange and yellow tomato salad with lots of chopped fresh basil would have been another standout had the salad been cooled instead of served at room temperature.
The California Energy Commission recently urged NextEra Energy Resources, a renewable-energy company, to consider dry cooling instead of using water for its proposed solar-thermal power project in Kern County, California. (Stirling-engine designs do not require water for cooling).
The Multistrada is powered by a new 84-horsepower version of Ducati's two-cylinder 1,000cc engine, with two spark plugs per cylinder, electronic fuel injection, and air cooling instead of liquid cooling, which is more common.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com