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Ideal citywear pieces included a loose denim jumpsuit worn with the top half tied around the waist, Bermuda shorts and a cool cap.
In fact this percentage is 55% in the cool Cap study [ 66], 44% in the NICHD study [ 68], 45% in the TOBY trial [ 69], 51.4% in the ICE trial [ 70], and 50.9% in the neo.nEURO.network study [ 71].
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McNeil divulged few details about Tylenol Cool Caps, citing its "proprietary flavor technology" and its "proprietary marketing strategies".
"We are trying to intercept consumers at the point where headaches may occur," said Jeff Symon, the president of Alternative and Innovative Marketing in San Diego, which created the Cool Caps Girls promotion.
And, in what must be a first for the brand marketed as the one hospitals trust most, McNeil has hired dozens of "Tylenol Cool Caps Girls" to wear revealing outfits while they distribute samples in hot spots like Times Square and Miami Beach.
And MedCool, of Wellesley, Mass., is developing a cooling cap.
After testing the idea on sheep fetuses, the researchers developed a cooling cap for newborn babies.
Gluckman recently teamed up with John Wyatt, a neonatal pediatrician at University College London, in the United Kingdom, and colleagues to run a clinical trial of the cooling cap.
In a sample of 234 full-term newborn babies, the researchers found that the cooling cap reduced the incidence of severe disability at 18 months by nearly 60% in moderately oxygen-deprived babies compared with controls given standard clinical care.
Cranial cooling cap devices placed around the head and neck can easily decrease tympanic temperature; however, they are mostly effective in children because of their favourable ratio of head-to-body surface area [61].
More like "Geez, these kids created a cooler cap for ketchup using tools that are accessible to the average high school student and are getting world-wide recognition for their efforts".
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