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The Girl Scout cookie box is getting a major makeover — for the first time in more than a dozen years — to better tell the story of what girls learn from selling cookies.
Together with the first cookie box overhaul since 1999, the Girl Scouts will begin the multimedia "This Is What a Girl Can Do" campaign with public service announcements on radio and television, print ads and new and refreshed Web sites.
And throughout the meal, the tone of those words feels strangely at odds with the restaurant's evident aim of creating, as the tag on the cookie box might put it, the quintessential New York experience.
He lists ten items, among them: a return envelope for the New York Dance Festival, a blue ticket from Plato's Retreat, an Entemann's cookie box, an empty can of Bumble Bee Chunk Light Tuna.
When asked about the gun, Nathaniel said he took it from a cookie box in his grandfather's bedroom because he was going on a hunting trip with his uncle that summer.
On the desk there were piles of inscrutable papers; pencil shavings (calling up the smell of school in Prnjavor: pencils, the wet eraser sponge, and girls' freshly washed hair); a computer monitor in which Bogdan could see a bent reflection of himself; a tin cookie box containing baseball cards, fluorescent condoms, a pouch of pot.
Similar(45)
Mrs. Glasser teaches people how to win prizes or contests, such as those advertised on the tops of cookie boxes.
(Cookie boxes now refer people to a page on iVillage where they can enjoy a Milano Moment).
In the first package design update since 1999, cookie boxes sold by Girl Scouts, which was founded in 1912, will feature iconography of the skills troopers learn.
She uses brown corduroy to make fields, wire and beads for the sun, a mirror for the sea, tinfoil for rivers and cookie boxes for houses.
In the thick of the Girl Scout cookie season, it is becoming clear that labeling on some cookie boxes is a little thin.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com