As competitors big and small move onto his turf, Szulik is racing into new markets, for example, by convincing makers of telecom equipment to use Red Hat Linux in their switches.
Devialet wants to convince car makers, phone makers and laptop makers that they should sell devices "powered by Devialet".
Thus, in between interviews with Brett Ratner, JJ Abrams, Peter Berg and Quentin Tarantino about the day-to-day realities of franchise funding, we see Spurlock attempting to convince the makers of Mane 'n Tail shampoo that the image of the film-maker taking a bath with a Shetland pony will somehow enhance their market value.
So Mr. Hodgson tried to convince some makers of Stilton to use raw milk, as they had for more than 200 years, and as makers of other cheeses still do here.
If these convince the makers, they write up the results and try to convince the authorities, too.Pharming it outFrequently, however, the process does not end there.
The rare "triple-dozen" was even enough to convince the makers of NBA 2k15 to increase his rating from an 18 to a 77.
In response, Professor Sachs said that his job was to convince policy makers of the orders of magnitude involved, if not the exact numbers.
Companies need to convince policy makers that they do indeed want change, said Juan Costa Climent, a former science minister of Spain and now head of climate change and sustainability at Ernst & Young, the consulting firm.
