Exact(5)
It remains to be seen whether the campaign can convince drivers to keep their hands on the wheel and their eyes on the road.
The familiarity of the steps — deliberate gestures, I think, to convince drivers that the cars of our future aren't so frightening after all — reinforced the message of the meeting I had just left: the FCX Clarity is ready now.
"On the driver side, we have an equation where the problem isn't buying a car any more, it's owning one – and that's helping us to convince drivers to share their ride.
When I visited its offices two weeks ago, Aaron Gill, MyTeksi's product and marketing head, said the company ramped up its efforts over the past six months to convince drivers to get smartphones and data plans.
To reach its ambitious hybrid sales target, Toyota will have to do four things: one, convince drivers that hybrids are as good as normal cars; two, lower the price so that hybrids become competitive with normal cars; three, continue to refine the technology so that hybrids can offer both driving pleasure and fuel economy; and four, offer hybrids across practically all model lines.
Similar(55)
Established motor industry practice involves convincing drivers to replace perfectly serviceable vehicles with something more exciting every few years.
But the futuristic look and feel of the car will probably be the most important factors in convincing drivers that it is stylish to drive green.
Meanwhile, European carmakers have been successful in convincing drivers to buy new cars, and U.S. rivals are hoping to follow their lead.
Uber even drove its own mobile billboard around SF with the message "Shave The 'Stache", in an attempt to convince Lyft drivers to ditch the iconic pink mustache they display, and earn "Real Fares, No 'Donations'".
Our results indicate that future development and improvements of driver support systems might use different strategies to convince a driver to counteract depending on the time of the day with more efforts addressed to the driver during night time.
(Often, you even have to convince the driver to take your credit card).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com