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To convince audience to go and see a movie about the Vulture, for instance, writers are going to have to get under the rancid skin of Adrian Toomes like never before, plumbing the kind of villainous depths we usually only get to see in character-led US TV shows such as The Wire, Boardwalk Empire or Deadwood.
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Clearly, the times call for desperate measures to convince audiences that attention must be paid.
That's where this movie was obviously shot, despite shabby attempts to convince audiences that it is set in Milwaukee.
An extra push to convince audiences to see it in 3D and even Imax has boosted its takings further.
Soon, even Cineworld may struggle to convince audiences that a lack of choice is in their best interest.
Evidently Red Cliff failed to convince audiences that it offered something sufficiently new and different from those earlier releases.
The greater challenge will be to convince audiences that this is a virtual life worth living and, by association, a story worth preserving.
But Ms. Lohan will soon have a chance to convince audiences otherwise in a made-for-television movie that casts her as Ms. Taylor.
But, in order to convince audiences of this, you have to take them by the hand, explain the work, "contextualize" it.
But with his latest project, the documentary "Exit Through the Gift Shop," he is laboring to convince audiences that he's playing it straight.
As a piece of fiction, a film about a former Nazi paratrooper who becomes a hero of English football might struggle to convince audiences.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com