Compared to other industries, buyers and sellers of big machines have been slow to convert to online dealmaking.
OV founder and CEO Tyler Haney told TechCrunch that the online business drives 70percentt of revenue, and that retail stores work as a brand builder to eventually convert customers to online sales.
(The company converted to paperless online leasing, meaning tenants could handle their entire lease transaction via e-mail, in August 2009).
This hard copy questionnaire was then converted to an online questionnaire using software called Episurveyor and downloaded to a mobile phone (Nokia E71) [ 21].
"If you have a brand you shouldn't have to spend as much to build awareness," says Goldman Sachs Anthony Notoo, "and you shouldn't have to start from scratch when converting traditional shoppers to online shoppers".
Throughout its far-flung network of 300 print publications and 450 Web sites in 85 countries, I.D.G. has converted smaller magazines to online only, but InfoWorld was the big one.
Publishers and authors say they can learn from their peers in music, who alienated fans by using the courts aggressively to go after college students and Napster before it converted to a legitimate online store.
NextEd makes its money by charging the university 30% to 40% of student tuition fees for a range of services that include converting courses to online mode and providing various online education software packages.
The universities — including Arizona State, the University of Cincinnati and the University of Arkansas system — will choose which of their existing online courses to convert to a massive open online course, or MOOC, in the new program, called MOOC2Degree.
In a sense, the partnership with Stewart is a continuation of the startup's existing narrative — that recipe kit services are competing with the multi-billion dollar weekly grocery shop not necessarily each other — and that the biggest challenge relates to converting offline food commerce to online and raising awareness that such a service exists.
