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That reduces the potential dividend conversion opportunity.
"A lot of advisers are trying to use the Roth conversion opportunity as a quick opener to get business," says Ben Norquist, president of Convergent Retirement Plan Solutions.
Ford2Go works by allowing customers to obtain cars and service from their local dealers, meaning there's already a sales conversion opportunity just from getting bodies in the door.
It could also act as a conversion opportunity, introducing desktop users to Google Now and driving them to want to use it on mobile, too.
It makes its analysis instantly actionable by providing a conversion opportunity, for instance, for a customer who's abandoned their shopping cart, or by delivering a timely message that anticipates a user's next likely move.
One challenge to this strategy is the existence of the Times' digital payment requirement - but, viewed vice versa, social distribution can be considered a sales conversion opportunity, too.
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Meanwhile, rival programmes could look threadbare without an in-house charismatic on the alert for conversion opportunities.
Only conversion opportunities for the customers you currently sell to, and those conversion opportunities are actually more of a threat.
The primary objective of this work is to present established and emerging energy conversion opportunities that can transform the treatment of livestock waste from a liability to a profit center.
Under Debt2Health, the Global Fund works with its partners to identify debt conversion opportunities, and then negotiates a three-party agreement between the bilateral or multilateral creditor, the debtor, and the Global Fund.
"While the availability of direct carrier billing is patchy, the various benefits which the mechanism offers — higher conversion rates, opportunities to monetise unbanked customers — suggest that deployments will rise significantly in the medium term," notes report author Dr Windsor Holden in a statement.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com