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Conversion Logic was founded by two former Visual IQ execs, Trevor Testwuide and Alison Lohse.
Conversion Logic has raised a new round to fund its efforts to help advertisers track the effectiveness of their ads across devices and channels.
And while Conversion Logic is working closely with its initial customers, Testwuide said, "We're not here to build a consulting company.
CEO Trevor Testwuide, who co-founded Conversion Logic with COO Alison Lohse (they both held vice president roles at Visual IQ), characterized existing solutions as "first generation" technology.
He also suggested that Conversion Logic is taking advantage of the growing interest from advertisers looking for attributions tools that are "media agnostic," meaning that they doesn't take a cut of ad spending.
Two executives from marketing tech company Visual IQ are striking out on their own with a new startup, Conversion Logic, which promises to help advertisers track the effectiveness of their video campaigns across devices.
Similar(48)
Analog-to-digital conversion and logic operations of these piezotronic ADCs blocks are analyzed and logic truth tables for all those configurations are presented.
To successfully be able to achieve higher data rates, advanced optical networks will require all optical ultra fast signal processing such as wavelength conversion, optical logic and arithmetic processing, etc.
The possibility to capture the enzymatic redox processes by obtaining catalytic currents, the use of such CNT-enzyme electrode for biological energy conversion represents the logic consequence.
The model can be used to aid in the design of all-optical signal processing functions such as wavelength conversion and optical logic that use SOA polarization rotation effects.
The novel possesses a logic of conversion.
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