Targeted mass emails – about 20m a week – have had high rates of conversion into customer bookings, almost 10%, claims Jacobs.
This can be anything from sales metrics, financial performance, marketing and social media, conversion rates, customer profiles etc.
It also provides services such as conversion of customer digital files and artwork into proofs, production of print layouts and printing plates, and product mock ups and samples for market research.
Meanwhile, for bricks 'n' mortar stores, the old way of doing business means it's not always easy to link online offers with offline purchases and, crucially, track those conversions and customer data.
Coupons: Regardless of your business, a coupon can be used to drive in-store foot traffic, online conversions, and customer retention or even help promote a new product or service.
During the beta test, Token saw an average 30percentt conversion rate across customers, which is extraordinarily high for e-commerce.
The company says it's already seeing a 30percentt conversion rate from customers who are spending two to six hours online.
The company is licensing its customer conversion platform to Prudential, which plans to use it to up-sell existing customers to more of its products.
This philosophy inherently spills into their client relationships with over four million people reached resulting in high conversion rates and customer loyalty.
In one of the startups I founded, we had an extended period where we were really focused on the conversion rate of new customers into paying customers (it was a freemium business model).
