Now, for the first time, Jobbik has made real inroads into the prosperous trans-Danubian regions, when the conventional wisdom held that the party would remain confined to eastern Hungary, the poorest part of the country.
As director of the charity New Harvest, Datar works to connect and rally those exploring all manner of alternatives to conventional, mass-produced animal products.
Authentic Devonian is nothing like the conventional Mummerset drone favoured by stand-up comics and the Wurzels.
It wasn't much of a commercial hit, but I was amazed at the amount of heartfelt responses from young readers, whose taste for tragedy, it turned out, was at least equal to their need for the more conventional, optimistic "heartening" narratives.
The film is relatively conventional given the pedigree of the Oscar-nominated director, the man behind Hollywood blockbusters The Bourne Ultimatum, Captain Phillips and United 93.
Until the last few weeks the conventional wisdom in Washington, London and Arab capitals was that Isis had been forced on to the back foot, suffering from shortages of cash, weapons and problems of resupply, even if its morale was sustained by a slick propaganda machine that kept attracting recruits.
Justin Stebbing, professor of cancer medicine at Imperial College, London, says that many people turn to herbal medicine and complementary therapies when they feel shortchanged by conventional medicine.
Electronic warfare, cyber attacks, small groups of commandos and special forces will take the place of traditional army units, just as pilotless drones will take the place of conventional aircraft.
And indeed, that happened in both 2010 and again this year: the "wisdom" index outperformed the conventional final polls on both occasions.
Al-Shabaab avoids most direct confrontations with conventional armies.
It has become conventional wisdom: populist parties are on the rise across Europe, from left (Jean-Luc Mélenchon) to right (Marine Le Pen), and in widely different national and local contexts – from Bradford to Budapest.
