The company would then run as a conventional profit-and-loss business, paying dividends.
But - and here's a key point - those companies were able to do social or environmental good, while still serving shareholders, as conventional, profit-maximising C Corps.
(In terms of conventional profit-or-loss measurements, the company lost $392 million for the nine months ended Sept. 30, on revenue of $20.5 billion).
As well as ready to wear, the company makes bags, shoes and swimwear – which is proving very popular – and can be scaled up and priced according to a more conventional, profit-making business model.
"Mark never loses sight of the bottom line," said Adam Silver, the deputy commissioner of the N.B.A. "Dick had a different bottom line, not a conventional profit-and-loss".
The challenge on the climate change makes the conventional profit-driven business logic and practice inappropriate and incompatible with a worldwide trend toward a sustainable society.
Craigslist has no sales and marketing function and Buckmaster seems genuinely disengaged from conventional corporate profit motives, much to the exasperation of the company's critics.
Most of the time, those who refute conventional wisdom profit from notoriety at our collective expense and are, in time, proven to be wrong.
One constant is that the preferred numbers always show bigger profits (or smaller losses) than do conventional net income figures based on generally accepted accounting principles.
However, as for conventional products, the profit generation and the market success of PSSs critically depend on the decisions taken during the initial lifecycle stages, when PSSs are conceptualized, designed, developed and engineered.
