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The closed-loop production process uses a fifth of the water, energy, and chemicals required to make conventional jeans.
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And for all his ostensibly bohemian life and "creative facial hair," he is a surprisingly conventional, jeans-and-T-shirt sort of guy, put off by a girlfriend's pretentious purple beret and suffering agonies at his sister's untraditional wedding.
Stop wearing skinny jeans and wear boot cut jeans instead.
Jeans, jeans, and more jeans.
Jeans are jeans, right?
Most would be shocked to learn that it takes 2/3 of a pound of pesticides to produce enough conventional cotton for one pair of jeans!
Slim compared to conventional wallets but bulky compared to its Kickstarter contemporaries, the tight-jeans-compatible sturdy cache has more than doubled its $25,000 goal with about 20 days left in the campaign.
"The consumer is much more likely to engage with independent editorial content than with conventional, purely product-focused advertising," said Max Vallot, marketing director of BLK DNM, which introduced the jeans brand and a magazine at the same time last May.
According to OnEarth.org, 'green jeans' manufacturers may not use pesticides to grow organic cotton, but most organic cotton jeans are treated with conventional chemicals and dyes, which still harm the environment.
Conventional wisdom states that we should have better things to do with out lives than spending hard-earned pennies on pixelated pairs of jeans.
Like jeans.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com