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The chief executive of TV marketing body Thinkbox, Lindsey Clay, said: "New screens are making TV even more convenient for viewers and creating new opportunities for advertisers.
"New screens are making TV even more convenient for viewers," Thinkbox chief executive Lindsey Clay said.
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As a result, under all these pictures of boot sightings, there is also a "Shop Now" link, making it so much more convenient for the viewer if he or she wants to buy the exact boot the player is wearing in the photo.
Instead of the VCR hassles, it became easy for viewers to record multiple shows and watch the episodes at a more convenient time.
"There's lots more competition for viewers.
Captioning translated the sign language for viewers.
What does this mean for viewers?
But what does this mean for viewers?
Good news, actually, for viewers.
Everybody is looking for viewers from 18-49.
Traditional TV, he wrote, "has too many ads," and doesn't serve consumers, because viewers "want programs to start at a time that is convenient for their schedules, not at a time dictated to them".
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CEO of Professional Science Editing for Scientists @ prosciediting.com