Initially, impulse goods with high convenience value such as cigarettes, soft drinks, candy, newspapers, and hot beverages were offered.
"There are three things that drive a business," says Davis: "convenience, value, and customer service.
"We serve approximately 58 million customers around the world every day, demonstrating the ongoing appeal of McDonald's unique combination of convenience, value and variety".
Actions like getting rid of unprofitable or low-margin departments, reducing shrink, upgrading information systems, initiating more effective advertising and promotional campaigns and promoting the benefits of shopping in a large-format store (such as convenience, value, and variety) have all helped lead to a resurgence in comparable-store sales growth at department stores over the past few years.
Doctor expertise is clearly the most highly valued attribute, whilst convenience is valued slightly more than thoroughness of care.
For convenience all values in the table have been rounded to three decimals places.
Similarly, for convenience, control values for the three different treatment regimens were combined for presentation, but comparisons of CPF effects were conducted only with the appropriately matched control cohort.
For them to do that, there has to be a value incentive, just as there is when Google Maps accesses GPS – privacy is forfeited for the sake of convenience and value.
Personalisation to drive relevance, convenience and value So it seems that, despite all the opportunities for increased personalisation today, it's important not to personalise for personalisation's sake – nor to become fixated on the latest tools or techniques.
