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Using controversy to increase ratings is an age-old ploy.
The apparel, footwear and sports equipment company Nike, estimated to earn over $36 billion in 2018, is a perfect example of how a retailer can leverage controversy to increase sales.
Iran is leveraging the controversy to increase its geopolitical weight to achieve security in the turbulent Middle East, repository of so much of the world's energy resources.
On the other hand, we are justified in criticizing certain media outlets for presenting as "experts" on Islam individuals who are, in fact, anti-Muslim activists or those whose only expertise is in putting themselves at the center of any controversy to increase their book sales and speaking fees.
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But as Mr. Bergé noted gleefully, he used that and other controversies to increase attendance at the opera house.
Chi Wang said that he was persuaded to contribute by former DNC fund-raiser John Huang, who is at the center of the controversy, to help increase the voice of Asian Americans in politics.
READ MORE: Controversy Surrounding Lou Dobbs Has Failed to Increase His Ratings [New York Observer].
Nodding to the controversy over plans to increase University of California tuition, Brown said he "will not make the students of California the default financiers of our colleges and universities".
WWE uses social media to increase controversy and drive further interest while others shy away from it.
The Possibility of an Island by Michel Houellebecq 345pp, Weidenfeld, £12.99 Houellebecq is a controversial writer, and his latest novel is certain to increase the controversy around him.
In the wake of the controversy Senator Hillary Rodham Clinton proposed legislation to increase federal regulation of the game industry.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com