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Thus, Powell's concern for the controversial connotation of conspicuous conviviality is correct.
The company, as Menendez notes, insisted on this phraseology, in large part because of its less controversial connotation.
Similar(58)
After all, voice hearing is closely entwined with schizophrenia (with all the sinister connotations that this controversial diagnosis implies).
Instead, they started giving it a "softer and less negative" connotation using words like "harsh," "coercive" and "controversial".
Even the term used obesity carries a controversial definition; the word "obese" is loaded with negative connotations.
Multiculturalism, the most controversial, defined as the "politics of recognition" by Taylor (1994), has connotations of "tribalism" and "groupism" (Brubaker, 2002) and is perceived as a challenge to national unity.
Robin Thicke's controversial chart-topper "Blurred Lines" has been banned in around 20 universities for its sexist lyrics and connotations of rape.
The name change has been attributed to everything from Kentucky state forcing companies to pay licensing fees for using its name and KFC's desire to distance itself from the unhealthy connotations of "fried", to governmental pressure on KFC to drop the word "chicken" due to its controversial livestock practices.
"The connotation, mainly, is crime".
"Basement has an ugly connotation".
The proper connotation is Joe Sixpack.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com