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The phrase "controlling the narrative" is correct and commonly used in written English
It describes the action of someone influencing the conversation in order to shape the story being told. For example, "By controlling the narrative, the PR company was able to give a positive spin to the scandal."
Exact(19)
It's a reminder of who is controlling the narrative.
So we wanted to be the ones controlling the narrative, and ultimately eroding it".
"They control the narrative, but in controlling the narrative they have to control social media, because it's our narrative," he said.
"There is a predetermined agenda definitely of those who I think are controlling the narrative right now on changes in the weather," Palin said.
They issued redactions clearly aimed at controlling the narrative over key moments, like the events leading to 9/11 and what happened with the harsh techniques.
Using herself as a surrogate for all self-possessed women and controlling the narrative as both subject and photographer, Ms. Weems found her artistic voice.
Similar(41)
Oprah let Armstrong control the narrative.
In isolation, the militia controlled the narrative.
The AFL, as always, sought to control the narrative.
On 8 May, whoever controls the narrative acquires the keys.
"It's very hard to control the narrative," she says.
More suggestions(14)
confronting the narrative
controlling the interpretation
controlling the presentation
controlling the explanation
controlling the discourse
screening the narrative
command the narrative
controlled the narrative
controls the narrative
test the narrative
controlling the robot
controlling the formation
controlling the concentration
controlling the country
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com