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"Their priority remains controlling the messages that their people are allowed to hear".
She described how, when she first began working on the sports desk in the early 1980s, "there was no social media, no club websites controlling the messages, no mobile phones and no media managers".
But the Cambridge Analytica scandal has illustrated the powerful lure of the platform's reach (and data holdings), as well as underlining how lax Facebook has historically been in controlling the messages people are paying it to target at its users.
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Talk about controlling the message.
PRINCETON UNIVERSITY "Controlling the Message: How the Media Framed the War," featuring Phil Donahue and Vladimir Pozner.
— One of the most difficult aspects of being the boss is controlling the message.
In a sense, it's the antithesis to the traditional marketing idea of controlling the message.
That's not always compatible with Steve's focus on controlling the message.
"It's about controlling the message," Wood said of the expected gap between announcement and release.
THE DEBATES Part of controlling the message is avoiding making a critical mistake during the debates next month.
RT @TheStalwart: Never heard of a secret S-1 before — felix salmon (@felixsalmon) 12 Sep 13 Controlling the message.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com