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The problem is you have a different kind of control over the user experience.
We keep unfettered control over the user experience.
Farmville.com is still reliant on Facebook Connect, but it gives Zynga more control over the user experience.
It would potentially allow them far more control over the user experience, and make them, not Google, the gatekeepers for advertisers.
It's unlikely that third parties will ever completely resist the temptation to meddle to differentiate their products and to get more control over the user.
Its largest competitor, Apple, has become the most valuable company in the world thanks to its complete control over the user experience of the iPhone.
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For example, Pycroft et al. (2016) recently reported the concern that brain implants like DBS are vulnerable to attack by third parties who want to exert malicious control over the users' brain activity.
Tumblr hands total creative control over to the user.
Appifier will upgrade these customization options soon, in order to give designers even more control over the UI (user interface).
Those assets won't evaporate overnight, even if a bank loses control over the primary user interface with customers through unbundling.
We mentioned briefly a couple months ago the idea that Apple might start up its own MVNO, like Helio or Virgin Mobile, to have more control over the total user experience than would be possible under an "unlocked" strategy.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com