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The Internet is much more effective at testing offers and ad creative than a contrived focus group.
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Sometimes I'm dismissive of pride parades -- I feel they're contrived or focus too much on partying, and instead we should use that time and energy to directly fight the violence and poverty faced by the LGBTQ community.
"Everything to me was contrived and focused on fame and celebrity, rather than 'I want to make music and I'm going to eat beans on toast for five months so that I can buy a sequencer.'" What hasn't changed, she says, is how female musicians are perceived.
Playtime is wonderfully controlled and contrived, with deep-focus scenes of surreality that must surely have inspired Roy Andersson.
Feng has been called the Chinese Spielberg, and while not exactly sentimental, there is something contrived and soft-focus about Youth.
"It will be nothing but a one-hit wonder because it's contrived and only focused on the money.
Wood's team gathers impressions of how children watch the shows naturally, in their own homes, rather than viewing kids en masse in a contrived focus-group setting.
"Mister Squishy" for instance is a sad, grisly and contrived account of a focus group facilitator who is filled with midlife rage and disgust at his own mediocrity.
Jim Nantz was in fine form developing story lines, both real and contrived, to keep the focus on the players and the natural beauty of Augusta National.
Focus groups are contrived settings, bringing together a specifically chosen sector of the population to discuss a particular given theme or topic, where the interaction with the group leads to data and outcomes" (p. 376).
She doesn't blame social media in generally for making us "contrived" or "shallow". Instead, she focuses her ire on just one facet: the numbers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com