Sentence examples for contribution of marketing from inspiring English sources

The Forbes CMO Practice and the Marketing Accountability Standards Board are hosting an exclusive gathering of performance-led marketers to share proven ways to measure and grow the contribution of marketing investments and strategies to enterprise value.

Forbes Research from over 850 CMOs proves the contribution of marketing to the business.

From a financial perspective - MASB has developed a Marketing Value Chain that empirically proves the economic contribution of marketing investments to firm revenues, profits and financial performance.

The framework provides an accurate approach to calculating and measuring the contribution of marketing to the business in a language a financial person can understand and model.

Given the impact of marketing on share price, every CEO or CFO can and should have a financially valid model that quantifies the contribution of marketing in their specific business.

Understanding, measuring and growing the contribution of marketing to enterprise value has emerged as a critical issue in an economy where intangible assets such as brands, customer relationships, and information increasingly drive stock price.

The positive productivity contribution of market selection declines gradually, both because the failure rate decreases with age and also because the productivity gap between the exiting and surviving firms narrows.

Atuahene-Gima (1996) confirms only the first phase of the channel, finding a significant contribution of market orientation on innovation, and a weak relation with market success, measured as performance by sales and profit.

We find that the extreme conditions surrounding innovation in the pharmaceutical industry, notably the need to cope with Knightean uncertainty, highlight important contributions of Marketing input in R&D that deserve more attention.

So, the question is, compared with the EEG 2012, what changes can be expected regarding the contribution of the market premium to marketing efficiency and the promotion of demand-driven and flexible electricity feed-in?

An emerging contribution of Islamic marketing is the idea that professionalism cannot be judged by products and services alone.