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The omnipresence of contracts, customer relations, kinked demand curves and menu costs are the most important theoretical explanations for the occurrence of rigidities in prices and wages.
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This includes products and contracts, customers, and management information.
Chris Godsmark, of the brokers Henderson Crosthwaite, says: "It has a nice mix of customers and 50 per cent of its growth is coming from the more profitable contract customer segment of the market.
It says it earns pounds 40 a month from each contract customer and pounds 200 a year from pre-paid subscribers compared with pounds 41 and pounds 230 respectively for Orange.
While the number was tiny compared with growth at bigger rivals Verizon Wireless and AT&T, it was a milestone for Sprint, which last reported contract customer growth in the second quarter of 2007.
The remainder came from post-contract customer support.
You either have to be a new Sprint customer or an existing out-of-contract customer.
It notes that monthly prepaid customer ARPUs are $27.70, which is only half the revenue of a contract customer.
"The Cadence Watch Company was our first contract customer, and it is thrilling to be able to support such an innovative local business".
Of those new customers, 882,000 were contract customers.
At AT&T, 64 percent of contract customers own smartphones, compared with 53 percent at Verizon, he said.
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