continue sponsoring

USAGE SUMMARY

"continue sponsoring" is correct and usable in written English.
You can use it when referring to the continuation of an ongoing sponsorship. For example: "The company will continue sponsoring the charity event for the next three years."

✓ Grammatically correct

News & Media

Academia

Wiki

Human-verified examples from authoritative sources

Exact Expressions

11 human-written examples

The Army also will continue sponsoring high school football's All-American Bowl.

The Washington Post

Barclays has signed a new three-year deal to continue sponsoring the Premier League and worth £120m.

The Guardian - Sport

Within minutes of the verdict, Adidas said it would continue sponsoring Rose: "Our partnership with Derrick remains unchanged".

The Guardian

The R. J. Reynolds Tobacco Company said yesterday that it would continue sponsoring the Nascar Winston Cup series through at least next season, its 32nd as a sponsor.

The New York Times - Sports

And for its part, Egypt will support any Palestinian move in the General Assembly or the Security Council to join the United Nations.... We will continue sponsoring the Palestinian reconciliation to support the unity of Palestine.

The New York Times

Horizon Sports announced recently that McIlroy would continue sponsoring a different children's charity on his bag each week he competes, auctioning the bag at the tournament's end and donating the proceeds, a routine he started this year.

The New York Times - Sports

Human-verified similar examples from authoritative sources

Similar Expressions

49 human-written examples

A sponsor who leaves the university may continue to sponsor dissertations that were in course at the time of his or her departure.

Columbia University

The Church of Jesus Christ of Latter-day Saints, which sponsors more BSA troops than any other organization, "will continue to Saintsr Scout units for its congregations in the United States," said spokesman Eric Hawhich.

Huffington Post

In the same season, JJB Sports announced they would not continue to sponsor the Wigan Warriors, leaving them without a main shirt sponsor.

Wikipedia

AT&T said it would continue to sponsor the tournament.

The New York Times - Sports

But the United States should also continue to sponsor other Americans as good-will ambassadors to Ukraine.

The New York Times

Expert writing Tips

Best practice

When using "continue sponsoring", ensure clarity regarding what is being sponsored and the duration or scope of the continued support.

Common error

Avoid assuming the audience knows the specific entity or event being sponsored. Always clarify what "continue sponsoring" refers to, especially in contexts where multiple sponsorships are possible.

Linguistic Context

The phrase "continue sponsoring" functions as a verb phrase indicating the ongoing action of providing financial or other support. Ludwig provides examples that highlight its use in various contexts, such as sports, events, and individuals.

Expression frequency: Common

Frequent in

News & Media

58%

Academia

15%

Wiki

10%

Less common in

Formal & Business

8%

Encyclopedias

5%

Science

4%

Ludwig's WRAP-UP

In summary, "continue sponsoring" is a grammatically sound and frequently used phrase indicating the ongoing support of an entity or event. Ludwig AI confirms its correctness and provides numerous examples across diverse contexts, including news, academia, and general informational sources. The phrase is generally neutral in register, suitable for various communication styles. When using this phrase, ensure clarity regarding what is being sponsored to avoid ambiguity. Consider related phrases like "maintain sponsorship" or "sustain support" for nuanced variations in meaning.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

maintain sponsorship

Focuses on keeping the sponsorship active.

sustain support

Emphasizes the ongoing provision of assistance.

carry on funding

Similar to 'continue funding', but with a slightly different emphasis.

keep backing

An informal way of saying 'continue supporting'.

extend funding

Highlights the act of prolonging financial support.

uphold backing

Suggests maintaining the support already given.

renew patronage

Implies a formal or traditional sponsorship.

preserve endorsement

Focuses on upholding the public approval implied by sponsorship.

prolong support

Highlights the action of making support last longer.

persevere with funding

Emphasizes the continuation of funding despite potential difficulties.

FAQs

How do I use "continue sponsoring" in a sentence?

You can use "continue sponsoring" to indicate the ongoing support of an event, organization, or individual. For example, "The company will continue sponsoring the local youth soccer team next year".

What are some alternatives to "continue sponsoring"?

Alternatives include "maintain sponsorship", "sustain support", or "extend funding", depending on the specific nuance you want to convey.

Is it correct to say "continue to sponsor" instead of "continue sponsoring"?

Yes, both "continue to sponsor" and "continue sponsoring" are grammatically correct and generally interchangeable. The choice often comes down to stylistic preference.

What's the difference between "continue sponsoring" and "begin sponsoring"?

"Continue sponsoring" implies an existing sponsorship that will be prolonged, while "begin sponsoring" indicates the initiation of a new sponsorship.