continue discounting

USAGE SUMMARY

The phrase "continue discounting" is correct and usable in written English.
It can be used in contexts where you are instructing someone to keep applying a discount or to persist in disregarding something. Example: "To attract more customers, we should continue discounting our products for the next month."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

But carmakers will have to continue discounting prices even to hold the decline to that level, Mr. Fuss said, putting further pressure on profits.

The New York Times

Worried retailers may continue discounting well past Black Friday in an attempt to suck in last-minute stragglers, analysts said.

Los Angeles Times

Human-verified similar examples from authoritative sources

Similar Expressions

54 human-written examples

"I'm not sure all the problems have been fixed," Mr. Sellers said, referring to the chain's need to stay up to date and avoid continuing discounts.

The New York Times

The British Retail Consortium said like-for-like sales dropped 1.5% in the year to September, with furniture retailers suffering their worst performance for eight years despite continued discounts and promotions.

The Guardian - Business

"The fear is that should an individual hotel not offer discounts, the hotel next door will continue to discount, and all the business will go there," he said.

The New York Times - Travel

"Amazon is using its monopoly power to dictate to these companies that they will continue to discount our books below cost," one small publisher says.

The New Yorker

It said on Thursday it would continue to discount the PlayBook and anticipated a gross profit margin of only 1 percent on the devices in this quarter.

The New York Times

And it will continue to discount books removed from its internal lists and its best-seller shelf, at 20percentt instead of 30percentt, just as it does for some other specially promoted books.

The New York Times

Nonetheless, chemical manufacturers continue to discount these published findings because no industry-funded studies have reported significant effects of low doses of BPA, although > 90% of government-funded studies have reported significant effects.

Environmental Health Perspectives

"It is simply astonishing that Allied leaders continued to discount such a contingency and made relatively few preparations for it".

The New York Times - Books

But once Apple begins selling e-books at a higher price, publishers could withhold titles if Amazon continues to discount books to $9.99.

The New York Times

Expert writing Tips

Best practice

When writing about business strategies, be specific about the reason to "continue discounting", such as increasing sales volume or competing with other businesses.

Common error

Avoid using "continue discounting" without specifying for how long, as this can create uncertainty and confusion. Make the time frame clear: "continue discounting for the next quarter".

Linguistic Context

The phrase "continue discounting" functions as a verb phrase, where "continue" acts as a verb and "discounting" functions as a gerund. As confirmed by Ludwig, it's a usable phrase in English.

Expression frequency: Uncommon

Frequent in

News & Media

100%

Less common in

Formal & Business

0%

Science

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "continue discounting" is grammatically sound and used to convey the idea of maintaining a pricing strategy focused on reducing prices, or devaluing an idea or point. Ludwig confirms its usability in English. The phrase primarily appears in neutral contexts such as news and media. Alternatives include "keep discounting" and "maintain discounts". When using the phrase, be clear about the duration for which the discounting will continue to prevent any confusion. While not extremely common, its meaning is clear and easily understood in business and commercial contexts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

keep discounting

Replaces "continue" with "keep", emphasizing the ongoing nature of the action.

maintain discounts

Focuses on the act of keeping the discounted prices active.

persist in discounting

Highlights the act of constantly offering discounts.

extend price reductions

Emphasizes prolonging the period of reduced prices.

offer ongoing discounts

Focuses on consistently providing discounted prices.

keep prices low

Highlights the action of offering at a lower price.

sustain lower prices

Focuses on maintaining low prices over a period of time.

devalue consistently

Emphasizes consistent devaluation.

consistently mark down

Focuses on consistently reducing the marked price of goods.

maintain promotional pricing

Highlights maintaining prices as promotional.

FAQs

What does "continue discounting" mean?

The phrase "continue discounting" means to keep reducing the price of a product or service, typically as a sales strategy.

What can I say instead of "continue discounting"?

You can use alternatives like "keep discounting", "maintain discounts", or "extend price reductions" depending on the context.

Is "continue discounting" grammatically correct?

Yes, "continue discounting" is grammatically correct as it uses the verb "continue" followed by a gerund, which functions as a noun in this context.

How to use "continue discounting" in a sentence?

You can use "continue discounting" to describe a business decision: "To remain competitive, the company will continue discounting its products."