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The empirical results unveil that OCR significantly influences consumer perceptions in terms of perceived effectiveness, perceived structure assurance, and familiarity with intermediary, while consumer satisfaction and trust in intermediary significantly mediate the relationships between consumer perceptions and continuance use of online group-buying.
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The study then evaluated the trainees' internet usage continuance intentions after four months of continued use of the internet at the CTC.
It is worth pointing out that this study found students' satisfaction with weblog use to be the strongest predictor of continuance usage intention followed by perceived usefulness.
The intrinsic motivational factor of perceived playfulness has a significant effect on students' blog continuance usage intention as does attitude toward blog use for learning.
5.528 1.322 0.957 Continuance usage intention CUI_1 If I could, I would like to continue using blogs in my learning activities in the future.
Continuance usage intention refers to a student's subjective likelihood of continuing to use weblogs to learn MIS (Bhattacherjee, 2001).
Continuance intention can be referred to the actual intention to continue using the Internet services in the post-adoption stage [59].
The results also show that continuance intentions of the participants from low income household to continue using internet beyond the CTC can be predicted by perceived service cost, satisfaction, internet self-efficacy and perceived usefulness.
Perceived usefulness has a positive effect on weblogs' continuance usage intention.
To measure continuance usage intention, measuring items adapted from Cheng et al. (2011) and Tang et al. (2014) were used.
Therefore, for students using weblogs to learn in a MIS course, the following hypotheses are proposed: Satisfaction has a positive effect on weblogs' continuance usage intention.
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