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Are we legitimising their abhorrent campaign by continually referring to their "brands"?
The first challenge Microsoft faced was announcers continually referring to the devices as iPads during broadcasts.
Last decade I became friends with a younger neighbour after I'd exploded at him for continually referring to our most successful post-war manager by his surname and he'd tired of me defending his tactics.
Still, despite Strachan continually referring to a lack of "concentration" causing Scotland's 3-2 friendefeatfeatoto England at Wembley, the reality appeared closer to players simply not knowing who to mark at set-plays.
But the juiciest comic role in the play belongs, perhaps not surprisingly, to the lone nonterrorist character in the cast, a friendly underachiever named Jerome who lives in the apartment upstairs (good running gag: Qala's continually referring to him as "3A"), portrayed with impish zest by Steven Boyer ("Hand to God").
This nineteenth-century habit persists today, as does the practice of continually referring to scholarship of that time in favor of revisiting primary source material.
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(To stave off some coming confusion, please note that Carney will continually refer to Common as "Mr. Lynn," in reference to his actual name, Lonnie Rashid Lynn, Jr).
That is something to which Sir Chris Hoy and Bradley Wiggins continually refer.
He continually refers to himself as "one of the older guys" despite being only 28.
Though popular, it is continually referred to in all the TV previews as the "grittier" choice.
Ryan continually referred to the offense as a "work in progress".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com