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Heineken has launched a campaign promoting a continental style of thinking and drinking.
"As a West Ham boy I didn't know the continental style and the way to live my life.
Called 'Le God' by the Southampton fans for his continental style of football, the now Sky Sports panelist spent his entire professional club career in the South Coast.
While it also has a fleet of scooters available to hire for those who want to explore the city in classic continental style.
The campaign manager, James Cave, says: "There's long been a desire from English footballing bodies to move towards a continental style of pyramid that includes B teams.
The main effect will be to ditch the continental style of first degree, which typically takes five or six years: expensive (for the taxpayer) and wastefully languid (for the student).
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"We've played some very good T20 cricket against Pakistan in sub-continental style conditions so there is no real need to change the team".
Continental-style cuisine, with a changing menu.
Paid about 80euros/nightt (included a continental-style breakfast).
But after two decades of drinking strong, continental-style lagers, their beer is weakening.
The Continental-style menu is nicely balanced and contemporary without lapsing into trendiness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com