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It calls its contextual display ads BrandWords.
That's why I like the contextual display banner (and not necessarily the companion banner).
Everyone from Google to Yahoo is working on contextual display ads in an attempt to make display ads as relevant as contextual text ads.
Both Yahoo and Google have been working on optimizing contextual display ads for quite some time, and this recent acquisition is Yahoo's attempt to harness the talent at Dapper, which has also figured out a realtime bidding feature for ads.
Dapper, a startup that can create a feed from any Website, is applying its technology to generate contextual, display ads from the constantly changing content on an advertiser's own site.
Most recently in the news for its executive exodus last week, Yahoo announced on its corporate blog earlier today the acquisition of San Francisco-based Dapper, a startup that specializes in fancy contextual display ads, i.e. ads that take what is happening on a content producer's website as a cue for what to serve up to a viewer.
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Future studies could examine prototype EHR displays to improve contextual information displays and clinical decision-making.
Contextual and display ads accounted for 86percent and 111 percent of its revenues, respectively.
http://vimeo.com/moogaloop.swf clip_id=2011102&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1 MashupAds: A contextual, interactive display ad ready to traffic in < 10 min from Paul Knegten on Vimeo.
Specific contextual effects display the association between variables measured at the higher levels and the individual-level outcome (17).
Thus, a major component of contextual information display is to support team-based care and the creation of a shared mental model of the patient.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com