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Perhaps contested markets trump even private ownership in giving consumers a better deal.
And in one of the country's most hotly contested markets, not being loyal to one store is akin to being an undecided voter during an election year.
the most hotly contested markets.
Competitors: With 22 drugs in various stages of FDA testing, Alzheimer's is one of the most hotly contested markets.
IDC, in fact, believes it might be, along with Brazil, among the most hotly contested markets of all in the next five years.
"There is a lot of rhetoric out there, but if people look at the facts, the U.S.-London market is one of the most contested markets in the world.
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A relaunch is planned for next month with an emphasis on local services, but that is a hotly contested market.
Internet search engine advertising has become a hotly contested market in recent years and Microsoft has been rushing to catch up by bringing a competitive offering to market.
Wall Street analysts focused on the growth in the applications business, given that Oracle introduced a new application product, 11i, last May into the hotly contested market.
"As an organization, we're very comfortable building brands in some hotly contested market places," he added, citing the "Priceless" campaign by the McCann New York office for MasterCard International.
In a ruling that could have implications across the European Union, the European Court of First Instance said on Thursday that the British-Dutch food group Unilever was restricting competition in the fiercely contested market for ice cream bars in Ireland.
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Justyna Jupowicz-Kozak
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