But generally, fans want all content everywhere?
"We look forward to offering all of our content everywhere to consumers being able to enjoy all of Netflix without using a proxy.
Rapid expansion also means that news sites have a constant drive to get content up – which Siegler, as a newly minted venture capitalist, could look languidly back on and proclaim that there was "Content everywhere, but not a drop to drink".
Partnering with New Site would be consistent with what they've announced they want to do, which is to have their content everywhere.
"Years ago, kids would have been glued to the TV watching the traditional channels, and now they're watching content everywhere.
Or, do you open yourselves to the promise and possibilities of globalized content everywhere at anytime on any device?
Facebook will even let people cross-post to Instagram and even Twitter to reduce the friction of putting their content everywhere.
Superdistribution (which basically means putting your content everywhere) sounds good in theory, but perhaps it is not such an easy sell to advertisers who like to see exactly what they are buying.
Polar's repositioning along these lines — including the name change, which reflects its new focus on serving content everywhere, not just on mobile — is a good strategy to capitalize on market trends.
"By building the missing pieces, Mozilla is now unlocking the potential of the Web to be the platform for creating and consuming content everywhere," said Mozilla Chief of Innovation Todd Simpson.
