Once you say that ordinary beliefs and moral beliefs represent different types of attitude towards their contents (if they have contents at all) you can't any longer tell the simple story.
This month, when Facebook updated its terms, it deleted a provision that said users could remove their content at any time, at which time the license would expire.
The future of media is in that change, in the triumph of convenience over quality, in the idea that there will always be a way to access any type of content at any time on any device.
"While we're not required to do so, we may access, review, screen and delete your content at any time and for any reason, including if we think your content violates these Terms," the agreement reads.
We worked really hard with our legal teams and the museums so that we could say to them: you will always own the rights and you have the right to take down content at any time.
Undoubtedly, there is still some "dumb money" out there, but the days when big media companies were desperate to acquire hip Web content at any cost could be behind us.
But media rivals disagreed: "ITV was critical of the genre mix and the BBC's approach to scheduling on BBC1, stating that 'the BBC has progressively marginalised any content at any time of day that will not maximise share in the particular schedule slot'".
Attaching an external hard drive is the obvious solution, but when everyone in the household wants access to all the content at any time from any room, the data-engulfed consumer needs to go one step further, to network-attached storage.
One customer told the blog Boing Boing that the company gave him a different reason: "Amazon has explained to me that Disney can pull their content at any time and 'at this time they've pulled that show for exclusivity on their own channel.'" It worries some that the company has the power to prevent users from accessing media they have bought and paid for.
