One tip for generating engaging content from the beginning is to always write with the idea that readers are smarter than you.
"Mashable is working with brands to write content that aligns with our audience and what they want and aligns with the brand's value," said Ms. Martinet, who has worked for The New York Times.
After I gained an author account and published my writing in a few publications, I learned how to write exceptional content, work with editors and stick to deadlines and quotas.
Mine come from songs including "Idiot Wind" ("blowing every time you move your teeth"); "Brownsville Girl" ("Strange how people who suffer together have stronger connections than people who are most content"); "Hurricane," written with Jacques Levy ("How can the life of such a man/be in the palm of some fool's hand?"); "Sweetheart Like You" ("It's done with a flick of the wrist"); and "Yea!
This content was written with contribution from Venkat Rajan, Global Director with Frost & Sullivan's Visionary Healthcare Program.
Of course, that's easier said than done when you're sitting down to write a piece of content with a list of them staring back at you.
In almost every industry, the marketing department writes content to share with prospects or customers, and then the legal department comes in and screws it all up.
Rebecca Stickler, a content marketing specialist, wrote, "With a strong SEO strategy, your small business can compete with even the biggest business organizations.
Since I didn't know what to write about, though, I contented myself with journalism, honing my craft.
Whittingdale also said that the BBC should consider reining in its production of written content to avoid competing with newspapers.
