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Aren't content sites just as bad as retailing sites?
"They are competing for talent, for advertisers and for users" with content sites, he said.
Driving their new vision of entrepreneurialism is the rising morbidity among Internet content sites.
"But the content sites know which side their bread is buttered on," he said.
In 2003, Google introduced its second advertising vehicle, AdSense, which sells advertising to content sites.
Content sites have come under particular pressure, with well-loved names being forced to close.
Most content sites support themselves by selling advertising (usually banner ads).
Content sites were never going to offer those kinds of returns.
As Shirky says, "the collapse of content sites is just beginning".
"Those who say traditional content sites are done, they're baked, they're cooked -- they're wrong.
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But a fascinating fact is that the paid-content sites are thriving more than their free counterparts.
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