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In its first four weeks as a Facebook Open Graph partner, daily new users of the Saavn Facebook application increased a whopping 40 times, with content shares increasing four-fold and monthly active users jumping from 35,000 to 785,000.
Bloggers and activists worked shoulder-to-shoulder, drinking coffee, cocktails, and beer, smoking and brokering content shares, their hard-drives humming away.
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Because of a content sharing deal with CNN.com, Channel4000.com's coverage received national exposure.
And it is way past time they made content sharing more robust.
Instead they decided to own and control the content sharing experience.
It offers community services, stat-tracking and user-generated content sharing, as well as online games competitions.
There are now more than 800 contributions that have been submitted via the Guardian's content sharing platform, GuardianWitness.
Using YouTube Using web services – including wikis, blogs, YouTube and other content sharing networks – does not require a copyright licence.
The announcement builds on content sharing arrangements between the two sites that date back more than a decade.
The pieces of content shared on Facebook have increased from 140 million in 2009 to 4 billion in 2011.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com