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In a conference room, Linda Holliday, the C.E.O. of a digital publishing company called Semi-Linear, leaned against a presenter's table, having just wrapped up a panel discussion on "Making Content Searchable, Findable, and Shareable".
And Google has the potential to have a far greater collection of materials, given its program to copy digitally much of the collections of five major research libraries and make that content searchable on its site.
The proprietary technology Lover.ly has developed is a tagging system that makes that content searchable.
Google also likely will make blog content searchable by topic, thereby driving more Web traffic to Google's traditional search site.
The company that is making C-Span's video content searchable is a San Mateo, Calif.-based startup called Virage.
Google Books was scanning books at will and making content searchable, often without the permission of publishers.
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When Google announced in December 2004 that it would digitally scan the books of five major research libraries to make their contents searchable, the promise of a universal library was resurrected.
The clash between Google and the Chinese writers group mirrors similar strife that has accompanied the company's Books Search project, an ambitious effort to digitize every known book and make the contents searchable online.
Now with Internet powerhouses Google, Yahoo! and Microsoft, as well as Amazon.com, working to digitize books and make the contents searchable via the Web, another threat has emerged.
Advertising content is searchable.
Notably missing is Netflix, whose content is searchable in Apple's TV app.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com